Hawke's Bay Marketing Strategy Group Workshop - 17th October 2019

Hawke's Bay Marketing Strategy Group Workshop - 17th October 2019


This one day group workshop runs from 9.30 - 3.30 and will take you step by step through the process of creating a conscious marketing strategy. Each business will work on their individual business and will leave the workshop with the tools to complete their strategy document. The course will cover:

  • How to get clear on your purpose to work out your Why, Values, Vision, Mission. These will all dictate the direction of your marketing.

  • How to build your brand story.

  • How to find out your unique selling proposition ( your magic).

  • How to build value through every touchpoint that you have with your customers.

  • How to build a picture of the members of your tribe and how to really understand who they are so you can connect with them on a deeper level rather than based on simple demographics.

  • How to analyse if you are optimising your marketing spend.

All businesses are encouraged to complete any part of the document that they were unable to complete in the workshop and send it in to us to review and provide feedback after the workshop.

Small businesses may be eligible for funding of up to 50% of the costs for these marketing strategy workshop. Contact the Regional Business Partners website for eligibility or give us a call and have a chat.