Marketing strategy


Developing a marketing strategy is important for any business. Without one, you will struggle to connect with your target audience and your efforts to attract customers are likely to be haphazard and inefficient.  This is the best place in the marketing process to start.


A marketing strategy is shaped by your business strategy and is your blueprint for achieving these goals.  It is your purpose - your why, values, vision and mission. It looks into where you are placed within the market and what makes you different from your competitors. 

It takes a close look into who your target market is. It looks past the traditional persona of demographics and delves deeper into their mindset and purchase behaviours.

Once a business has a marketing strategy, only then will you be able to develop an effective marketing plan.


If a business doesn’t have a clear marketing strategy that outlines where you want to be then it is very difficult to define what you need to do to get there.  A marketing strategy makes all marketing decisions easier. If something doesn’t fit in with your strategy, then don’t do it. 

If your business has a lack of strategy when it comes to marketing, has inauthentic marketing campaigns and is struggling to optimise it’s marketing spend, then you would benefit from spending some time working on your marketing strategy. 


Marketing planning

Marketing plans are not just for big businesses.  Do you feel overwhelmed by the sheer number of ways to market your product or service? A detailed marketing plan will ensure that your marketing objectives are aligned with your business goals.

Our marketing process considers all marketing opportunities and are not restricted to just online advice. This multi-channel approach combined with a strong sales strategy will sky rocket your chances of success. We will identify the key marketing activities that will give you the biggest return from your investment and ensure you don't get distracted by the noise.   

Driven by your strategy, your marketing plan lays out how you are going to execute this strategy. It is the road map of marketing efforts that detail how you will achieve your marketing goals. Your plan outlines what you will do, where you will do it, when you will implement, and how you will track success.


A marketing plan is a document that you will work from to develop your marketing efforts during the year. It gives you a clear course of action. If your marketing spend is not being optimised, you have different specialists that are not working cohesively on a campaign, then lack of a clear marketing plan could be to blame.


Get in touch to see how we can help you get the clarity and direction that your marketing needs.