marketing strategy

One on one strategy session.


Marketing strategy is vital for any business. Without one, your efforts to attract customers are likely to be haphazard and inefficient. This is the best place in the marketing process to start.

Our one on one marketing strategy workshops are for businesses who:

  • Want to have a clearer direction when it comes to their marketing.

  • Are not optimising their marketing spend.

  • Have inauthentic marketing campaigns.

The workshop will cover:

  • Two half day sessions with Trace Marketing.

  • Get to the heart of your business to work out your Why, Values, Vision, Mission.  These will all dictate the direction of your marketing.

  • Conduct research on your current situation and the state of the market.  It will delve deep into what makes you different and what your unique selling proposition is and where you are positioned in the market.

  • Before you can market your business effectively, you need to know your customer intimately.

  • Work through the customer journey within your organisation and ensure that your core values are being communicated at each and every touchpoint.  Ensure that your messaging reflects the stage each customer is at with your brand.

Small businesses may be eligible for funding of up to 50% of the costs for this marketing strategy workshop. Contact the Regional Business Partners website for eligibility or give us a call and have a chat.