We believe that marketing doesn't have to be complicated. We provide you a training workshop so that we can get to the heart of your business and demystify your marketing by creating an effective process that you can follow on your own.

We also offer the option of running a group version of our workshops for a half day session. This requires a minimum number of participants so send us a message if you are interested and we will arrange a time.


Marketing strategy workshop

Marketing strategy is vital for any business.  Without one, your efforts to attract customers are likely to be haphazard and inefficient.  This is the best place in the marketing process to start.


Our marketing strategy workshops are for businesses who:

  • Want to have a clearer direction when it comes to their marketing.

  • Are not optimising their marketing spend.

  • Have inauthentic marketing campaigns.

    The workshop will cover:

  • A full day session with Trace Marketing one on one (can be broken into two half day sessions).

  • Get to the heart of your business to work out your Why, Values, Vision, Mission.  These will all dictate the direction of your marketing.

  • Conduct research on your current situation and the state of the market.  This will involve a detailed SWOT analysis and competitor analysis. It will delve deep into what makes you different and what your unique selling proposition is and where you are positioned in the market.

  • Identify your target market and create customer personas.  Before you can market your business effectively, you need to know your customer intimately.

  • Work through the customer journey within your organisation and ensure that your core values are being communicated at each and every touchpoint. Ensure that your messaging reflects the stage each customer is at with your brand.

  • Take you through the basics of marketing budgeting and work out some key metrics to consider when setting your budget.

Small businesses may be eligible for funding of up to 50% of the costs for this marketing strategy workshop. Contact the Regional Business Partners website for eligibility or give us a call and have a chat.


Marketing planning workshop

Marketing plans are not just for big businesses. They are the road map of tactical marketing efforts that will help a business of any size achieve their marketing goals.

Our marketing planning workshops are for businesses who:

  • Do not have a clear plan when it comes to marketing.

  • Have different specialists that are not working cohesively on a campaign.

  • Are not optimising their marketing spend.


The workshop will cover:

  • A full day session with Trace Marketing one on one (can be broken into two half day sessions).

  • Take you through the process to create your marketing goals that are SMART (specific, measureable, achievable, relevant and time bound).

  • Talk through what KPI’s are and why they are necessary for measuring your marketing goals and what your KPI’s should look like..

  • Develop targeted messages - your USPs, tone, message and offering - for your personas.  

  • Plan out the marketing activities needed to achieve your marketing goals.

  • Discuss your current marketing assets and their strengths and weaknesses.

  • Take you through the basics of marketing budgeting.

This workshop works best for businesses who already have a clear idea of what their marketing strategy is.  If you are unsure about this then we are happy to talk you through where you are and what workshop would best suit your needs. It may be that you are better to start with our marketing strategy workshop instead.   

Small businesses may be eligible for funding of up to 50% of the costs for this marketing planning workshop. Contact the Regional Business Partners website for eligibility or give us a call to chat.