What is a marketing plan?

Driven by your strategy, your marketing plan lays out how you are going to execute this strategy. It is the road map of marketing efforts that detail how you will achieve your marketing goals. Your plan outlines what you will do, where you will do it, when you will implement, and how you will track success.

Why do I need a marketing plan?

A marketing plan is a document that you will work from to develop your marketing efforts during the year. It gives you a clear course of action and ensures that you don’t get distracted by the noise. If your marketing spend is not being optimised, you have different specialists that are not working cohesively on a campaign, then lack of a clear marketing plan could be to blame.